Sales and Marketing Strategy |
| 80% of Advertising fails; the trick is to know which 80% |
Companies with a sales and marketing
strategy are rare and those with a plan often pursue the wrong strategy
and get a poor return on their investment.
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However good your
product or service may be, you are operating in an environment
that’s more competitive than ever before.
To get your message through and make sales, you need practical
sales and marketing strategy with initiatives that make the
most out of your limited marketing budget. |
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Working with an experienced professional ensures you will develop
a marketing plan that delivers results - contact us now to find
out more. |
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| Are your sales people managed effectively and achieving their potential? |
- How many calls, visits and quotes
do they make each month?
- What percentage of quotes does each
sales person win?
- What is their average value and gross
profit of an order?
- How accurate are their sales forecasts?
- Is your CRM system used effectively?
- Do you have regular sales meetings?
- Is the sales reward structure consistent
with your company’s objectives?
- Who controls discount levels?
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If you are unsure about the answer to
a number of these questions then the chances are that you are not
getting value for money from your sales force. |
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Seek professional advice and improve
your sales performance
- contact us now to find out more. |
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“Your help in identifying costs and uneconomical
work practices combined with your sales and marketing insight
have enabled us to stem our losses and turn in a small profit
in one year and business is looking up in the first quarter
of the New Year.”
Brian Leppenwell
Managing Director, Crawley Industrial Services |
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“Thank you for your help in reviewing our sales and
marketing strategy. The targeting of our customers has ensured
the sales force invest their time and effort on the customers
with the most growth potential and therefore have become more
productive. The segmentation exercise has ensured our marketing
and new business development effort is aimed at the right
target audience and has increased our conversion rate.”
David Dalton
Managing Director,Afriso Eurogauge |
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